From The Citizen Daily, Dar es Salaam
By The Citizen Staff Writer
Tanzania Breweries Limited (TBL) through its beer Balimi Extra Lager has poured Sh400 million to sponsor this year canoeing competition designed for Lake Zone regions athletes.
Speaking yesterday, TBL Marketing Manager, Fimbo Butallah said that the purpose of using huge money is to develop the game in the zone which has been staged for 14 years in its history.
Butallah said the amount would be used to facilitate the competition from the start and will use Sh24 millions to award the winners. He said another amount would be used to cover competition expenses including promotions.
He said that they are regarding that the competition is an avenue for Lake Zone residents due to the fact that it influences crowd of people.
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