Tour operators told to be more proactive in tourism promotion

From Daily News, Dar es Salaam
By MOSES MATTHEW in Mwanza

LAKE Zone based tours operators have been urged to be more proactive in promoting tourism in the area so as to record desirable economic impact as well as creating a vibrant tourism industry.

Speaking during the stakeholders’ meeting attended by about 40 companies here over the weekend, the Swahili International Tourism Expo (SITE) coordinator, Mr Philip Chitaunga, said that local

companies have a major role to play to increase their economic contribution in the Gross Domestic Product (GDP) of the subsector.

“Mwanza has a lot of tourism destinations that are not well promoted and in my view the Tanzania Tourism Board (TTB) need to be more proactive in making sure the tour attractions are known particularly domestic tourism to both local and foreign tourists and then increase the income substantially,” said Mr Chitaunga.

He said that Mwanza Tour operators in the Lake Zone in collaboration with TTB should work entirely in promoting domestic tourism in a bid to improve their economy, the local community and the nation at large.

Read more.